Wednesday, November 13, 2013

Booking 101

Looking for more shows? The phone is your best friend! Here are some great scripts and ideas for those booking calls!

Be prepared for your calls (items to have handy when making calls)
  • Sales Receipts
  • Completed Drawing Slips
  • Follow up List
  • Catalog
  • Current and next month’s guest and host specials (if you create them)
  • An outline of what you want to say
  • Calendar with open Show dates circled
  • Calculator / pen
Script Suggestions

 INTRODUCTION CALLS

Hi, this is___________________with Jamberry Nails.  Have you got a minute?  I am not sure if you know, but I have started with an amazing new company called Jamberry Nails.  Have you heard of it?

Yes

Have you tried them?

How did you hear about Jamberry?

Have you been to a show?

No

Well, Jamberry Nails are vinyl nail shields unlike any other.  They are applied with heat and pressure, last 2-3 weeks on fingers, 4-6 weeks (or longer) on toes, and come in over 250 colors/styles to suit everyone’s taste.  I’d LOVE to have you be one of the first hosts to show Jamberry off to your friends.  Can I talk you into some free sets for hosting?

CUSTOMER CARE CALLS!!

Hi, this is___________________with Jamberry Nails.  Have you got a minute for a quick update?

I haven’t talked with you since __________’s party.  So, this is what I call my “Nakie Nail” call.  I’m checking to be sure your shields have arrived and you are no longer suffering from Nakie Nail.  Have you had a chance to apply your first full set?

(listen and respond appropriately)

I have some great sales and Host specials coming up in the next few months…..

  • would having a get together of your own be something you’d consider in the future?
  • would you be interested in getting free shields just by having me come to your house and show your friends Jamberry Nails?


MAYBE ON DOOR PRIZE SLIP or A MAYBE FROM ANOUTHER SOURCE!!

Hi, this is___________________with Jamberry Nails.  I’m making some courtesy calls tonight and I have your DPS here and I see that you’ve checked maybe to hosting a party. 


  • Would you like me to explain how having a show works and hear about my future host specials?
SENT OR TOOK A SAMPLE FOLLOW UP 

Hi, this is___________________with Jamberry Nails.  Have you got a minute? I know you received a sample from me last week……what do you think of it?  You may need to offer guidance or application direction/assistance.

  • would you be interested in earning free shields by having me come to your house show Jamberry off to your friends?
You can finish every call with these few sentences:

Thanks so much for taking the time to talk with me today. I truly appreciate your business.  Don’t hesitate to call me when you need anything. My phone number is________ and my Personal Web Site is ______________.

Always offer the option to place an order. 

Don’t forget to check about future possibilities….

BOOKINGS AT THE SHOW

What you do before, during and after your shows will determine whether or not people want to book their own show.
Before

  • Arrive 30 minutes before so that you are all set up as guests arrive (BE ON TIME)
  • As guests arrive, chat with them.  Ask about them…..how they know the hostess, summer plans, things like that.  In my experience, THEY will start the Jamberry conversation with you and you can take it from there.
During

  • Thank your host (make her feel special and appreciated)
  • Mention the FREE shields the host will receive
  • If you create your own monthly host/guest specials, talk about them
  • BE ENTHUSIASTIC AND EXCITED ABOUT THE PRODUCT AND WHAT YOU DO
  • KISS - Keep it simple sweetie
  • Do something fun (game, drawing)
After

  • Find a spot to sit with 2 chairs to take orders and have each sit with you one-on-one to review her order
  • If they did not do buy 3 get one free, be sure to remind them of the special
  • Ask everyone “Can I talk you into some free sheets?” or “Did you know that if you collect just 5 orders, you will get at least one free sheet?”  or “Would you like to show Jamberry off to your friends?”  If you don’t ask you will not get the bookings.  DO NOT LOOK AT PRIZE SLIPS FOR WHAT THEY CHECKED.  DO NOT ONLY ASK THOSE THAT CHECKED YES OR MAYBE.  (See “Overcoming Objections” for words to say)
  • Get a date penciled in for home shows and opening/closing dates for catalog shows
  • Follow the same replies for Yes, No, and Maybe that you would from the phone call script.
  • If they are a firm no, ask them to be a part of your referral program.  Tell them “I do have a referral program that would still benefit you then.”  Briefly explain your program and hand them a referral packet. (Enrolling someone in your referral program is the next best thing to a booking.)
 A great goal at every show is to at least double your business.  That means no less than two bookings per show.  If you ask everyone, you are bound to get at least that!  Think about it, would you like your paycheck to be twice what it is now?
OVERCOMING OBJECTIONS

No

No problem at all……I always like to make sure I offer the chance to everyone.  Just out of curiosity….is that No not ever…..or is it just not now?

  • so, is having a show in the future something you might like to do?
  • would you like me to explain how having a show works…and then you can better decide if it’s something you’d be interested in in the future?
Maybe, but not now

  • would sometime in the spring/fall  be better – we have a new catalog coming out in March/September….would you like me to touch base with you closer to that time?
I’m way too busy…..

  • No problem at all……..would sometime in the spring/fall  be better – we have a new catalog coming out in March/September….would you like me to touch base with you closer to that time?
Yes, but now right now – everyone is way too busy…..

  • I’m happy to hear that you want to have a show…..and certainly anytime is great.  Actually, this time of year might be worth considering…….
I do my shows during the week and find that my hosts get fantastic attendance because everyone is so social at this time of year.       Or

This time of year everyone seems more relaxed.  There’s no homework to worry about or early bed times.  It stays light longer which makes everyone feel less rushed.    Or

Everyone loves to show off their decorated homes and it’s a great time to socialize, plus this is a unique opportunity to socialize and shop at the same time.  A chance to sit down and shop from your seat not from your feet!        Or

I’ve been offering Sat. morning brunch/mimosa parties.  It’s a great way to start off the day!  You sleep in, bop in for something yummy, socialize a bit, and leave with cute nails with  the rest of your day free.

Yes, I’m not sure when… I need to check my calendar…

  • Fantastic, would something in _______________work?
  • I hold shows on ____________________(days of the week), is there a day of the week that you think might fit better with your schedule?  (share which dates you have open and try to get them to pencil one in)
  • I know how busy life gets….if I don’t hear from you in a few days, I’ll give you a quick call to firm it up
 Maybe, let me ask my friends first…

  • You might find it easier for your friends if you bounce off a specific date and then they’ll be able to more easily answer you yes or no.  Normally people need to know an actual date before they answer Yes or No.  Is there a day of the week that fits your life better?  We could even roughly pencil in a date and then change it if we need to.
  • Can I give you some suggestions on what you might want to say to your friends?......Tell them you are having a brand new type of show where they get do their very own nail art that is as easy as using a hair dryer it….the more excited you are about having it…the more interested they will be to come….does that sound like something that would work for you?
  • I totally understand….of course you want to get a nice turn out…..So, if your friends were into it would hosting a show be something you would like to do?
(write your own response)



LEAD LIST OF 200


What type of call do you need to make to each person on your lead list?  Set a goal to make at least 5 calls a day.  Calls are generally quick and the one thing we all hate the most.  Nothing above is intrusive or annoying, especially the follow up calls.  You have a reason to call.  So, start with the Intro calls and the rest will be a breeze.  5 a day is not a lot and personal contact will yield better responses than email, text and Facebook.

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