30-second commercials

Every single business and marketing course will talk about today's topic and how important it is.  Why?  Because you don't often have a lot of time to tell a new, potential customer everything about your customer and why she should be buying it. This tool is called the "30-second commercial" or "the elevator pitch."  It was so named because it was developed for businessmen who were being interviewed on the elevator.  If they didn't create a good enough impression of themselves by the time the elevator got to the boss's floor, they had to go back down.
Developing your own elevator pitch gives you the advantage of being calm and relaxed when you come into contact with your latest client. You will sound organized and professional to this client.
So, today, I'm going to go to several different business pages and combine all of their information here so that you can develop the best elevator speech you can.  Remember that this might be the only chance you get to connect with a new client, so work out your speech with these tips.
You want your speech to embody Jamberry as well as you as a consultant.  The delivery of your speech will help a lot with selling yourself.  This technique is going one step beyond, "Thanks, I sell these," or "I do them with my hair dryer!" when someone notices your nails.  This is a practiced, cohesive, and specific to your Jamberry business.
The best breakdown I've found of a 30 second commercial lines out all the things that your commercial/pitch should entail.  I highly recommend you write down each of these on a piece of paper and skip a couple of lines so that you can write down your ideas.

• Your name
• Your company
• Specialty - What do you do?
• Features and Benefits - Why is it better than other products like ours?
• A "hook" - why your customer should act

The key to your success here is to connect the ideas together in one cohesive statement, preferably no more than three sentences long. Here's what mine is:
Hi, my name is Jennifer, and I'm a consultant for Jamberry nails.  Jamberry shields are a non-toxic alternative to nail polish.  They don't chip, they don't crack, and they can't spill on your carpet!  Would you like a sample?

Now that you've created a commercial for yourself, stand in front of the mirror and practice.  Have your friends listen to it (you might get them to try Jams if you do).  Practice over and over until it's second nature - just another normal thing you'd say.

Homework:  Post your elevator pitch on the team page!  Due tomorrow.