Wednesday, January 29, 2014

Demonstrating Indulgence

If you look at our Jamberry products as a whole, it often feels like "one of these things is not like the other" when you see Indulgence.  It's has a different price scale, packaging, and purpose than every other product Jamberry offers.  Therefore, it seems harder to sell than our other products.  The application kit?  You need all those tools to get your Jams on.  The heater?  Silent alternative to hair dryer.  Indulgence?  It uh...
So, I wanted to tell you how I sell my Indulgence sets.  It's very similar to the way I used to sell another, similar product from another Direct Sales Company.  The way I use this method, your guests should be loving the product and wanting it.  Use that desire encourage bookings to earn Indulgence for free or half off.
  1. Order an Indulgence Set from Jamberry.  You don't have to pay full price for it.  Wait until you have some hostess rewards to turn in and get your own for free!
  2. Buy a pack of baby wipes from the dollar store.
  3. Take the Indulgence to every party you have.  Statistically, the more you demonstrate the hand care line, the more likely you are to sell one!
  4. As soon as you get to your hostess's house, put your Buff bottle in front of your Jamberry heater and turn it on (not too close, or you're melt the bottle).  The colder Buff is, the harder it is to squeeze out of the bottle.  If you get it warm at the beginning, you're going to have a better time later.  Retrieve it right before you start introductions.
  5. You're going to demonstrate Indulgence right after the introductions.  I do this so that the lotion has plenty of time to soak into their hands and won't hinder the adhesive.  I say something like this, "Our newest product is the Indulgence hand care line.  It makes your hands feel absolutely scrumptious in a way you can only understand if you feel it, so we're going to try it right now.  Before we try it, though, I want you to really feel your hands."  At this point, I always have at least one guest show disgust at how rough or dry her hands are.
  6. Walk around the table or room and give each guest a pea-sized amount of Buff on their hands.  As you're doing this, you should talk about the product.  "The first part of the hand care line is Buff.  This exfoliant is so gentle that you could use it every day, but you shouldn't have to use it more than once or twice a week.  Rub this all over the front and back of your hands paying special attention to any areas of your hands that were especially rough."  I always give them an example of my own hands to make them feel like theirs aren't so different. "I notice that the area between my knuckles is my roughest spot, so I always make sure to really scrub it in.  Once you're done, wipe it off with your baby wipe."  Be prepared to give them extra baby wipes if need be.
  7. After my guests are all cleaned up and before the next step, I always have them feel their hands before lotion.  The exfoliating step reveals soft skin which is often surprising.  "Before we get to the next step, I want to invite you to feel your hands again.  I want you to notice how much better your hands already feel."  Usually the same person who was upset about how her pre-hand care hands felt is now stroking her hands lovingly.
  8. Again, go around the table or room and give each person a pea-sized amount of Nourish.  "The second step of Indulgence is an amazing lotion called Nourish.  Massage it into your hands and notice how little it takes to fully moisturize them."
  9. You may notice that, at this point, your guests are muttering to each other and feeling their hands and smiling.  If you don't want to demonstrate Quench it's up to you, but this is how I do it.  "The final step is called Quench, and it's a deep moisturizing cream.  You don't need very much, so I'd like you to just push your fingernail through the top and get a tiny bit.  Then just tap it onto your cuticles and rub it in."  If that's confusing think about scratching the top, but do it in reverse.
After you demonstrate the Indulgence set, mention that this is one of the many items you can get for free or half-price when you book a party.  The last party I did this with, I got an order of Indulgence and a party to earn one.  Good luck!

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